How 'bout a well thought out post for a change!
I am happy to say that this post is the culmination of "months" of research, the most I've ever done for a blog post (which is not saying much).
Way back in March, I decided to check out all the buzz about Gwyneth Paltrow's new venture called Goop. In order to fully infiltrate, I needed to become a subscriber, which I did.
I knew this was the proper time to reveal my research when I saw an article yesterday about Gwyneth Paltrow being cut from the cover of Entertainment Weekly, while the rest of her cast mates from her upcoming movie were featured. The reason: Having Gwynnie's face on a magazine cover results in fewer magazines being sold! Say it isn't so!! But, according to the data, it IS.
While I do not consider myself a huge Paltrow fan, I did like her in Shakespeare in Love and I have admired that she handles herself with class, which is more than can be said for many Hollywood starlets with their crotch flashing. Plus, her makeup artist does an awesome job. I will agree, though, that her aloofness can be off-putting at times.
Anyhoo, so I signed up for Goop. If you are not a Goop subscriber, I'll give you a brief overview. Basically each email is one of several categories: See, Do, Make, Get and Be. There is plenty of name dropping throughout as her famous friends such as Cameron Diaz proffer their opinions or, like Katie Lee Joel (who finally managed to ditch the 'ole baggage but not before making a name for herself) offer up their favorite recipes, etc. I think part of what hurts Gwynnie is things such as calling something "semi-rubbish" like she has gone all "British" on us hoping we will forget that she is AMERICAN!
Then there is Gwynnie trying to sound edgy, such as when she says she got an invite to eat at Mario Batali's house and adds in parenthesis "that was a lucky f***ing invitation." Like "classy" Gwyneth would be seen uttering those words. Remember when she presented the award to Billy Joel and called him "William." About as annoying as me referring to her as Gwynnie.
Back to highfalutin things, one recipe called for fresh pane pugliese (wha?) and her GET list includes a Neighborhood Electric Vehicle (NEV) and vegan shoes. All run of the mill things for your average American - riiiiggghhhttt. And let's not forget her famous "clean detox program" and a section on Healing Modalities that includes "cupping."
Hmmmm...I'm beginning to see why having Gwyneth on a magazine cover does not result in a big boost in readership! I am tempted to cancel my Goop subscription, but I think I'll hang on a while longer....after all, who knows what Gwynnie fun lies ahead??
And now it's time for a morning nap. All this "research" has me plumb tuckered out.
As luck would have it, there is STILL TIME to enter my giveaway!