Sunday, March 14, 2010

I Hate It When Things Peak and Branding Mommies Leave Me in the Dust

You may have seen two articles in the mainstream media this week about blogging. The first was on ABCNews.com about whether blogging will soon be obsolete, having been replaced by quickie updates on Twitter and Facebook.

The article: "Has Blogging Peaked? Twitter Is So Much Easier" was written by Matthew Shaer and raises some interesting points, namely that the coveted 18-29 demographic is blogging less (down from 28% in 2007 to 15% today).

Among the reasons those in this age group give, is that they can say what they want immediately and without writing 4 paragraphs. They are not passionate about the creative part of blogging, feel it takes too much effort and that they do not receive immediate feedback like on Twitter and Facebook. Also, it requires more thinking and many have come to realize it takes hours and hours of work every day to make any money from it (for those interested in going that route). As one of the commenters said, youth today have the intention span of a gnat, so it is not surprising that many quit after a few months of blogging.

One good sign, though is that in my age group (the out of touch old fart group) - blogging is growing in popularity (from 7% to 11% (of American aduts) in the same time period)

Last week I was tweeting with someone whose blog I had read in the past. I clicked through to see what she had been up to - only to discover that she stopped blogging in July '09. When I asked her if she missed it, she tweeted back that she missed the people, not the blogging.

I'll admit that personally it is difficult not to look at blog stats and for those stats to be a factor in whether to continue blogging. Let's face it, there are many many other things we could be doing, some of which may turn out to be more fulfilling in the long run...

One segment that continues to thrive, though, is mommy bloggers, many of whom attended Bloggy Bootcamp last week in NYC. The article in the NY Times presents a contradictory picture, on one hand all sorts of amazing stories on how well several mommy bloggers have done, one getting 32,000 pageviews a month. (Let's just say the day Carma Sez gets 32,000 pageviews I will be celebrating with prune juice in the nursing home) - and on the other hand, titling the article: "Honey, Don’t Bother Mommy. I’m Too Busy Building My Brand" - OUCH!

Do you think you'll still be blogging years from now?


P.S. I took artistic license with the photo - VC is really only 14 (but playing a member of the 18-29 group). Plus, his hair is not greasy. I coaxed him into doing this photoshoot after a two hour sweaty juggling session....

42 comments:

Kathie @ Just a Happy Housewife said...

I just thought of that dreaded interview question "where do you see yourself in 5, 10 years from now?" I can never give a good answer for that either.

I personally cannot stand twitter or facebook (no offense to those who use either). I like blogging because I can practice writing skills, attempt to be creative and establish an online friendship or two or three...I don't see how new friendships can come out of tweeting or facebook, but others manage to I guess. I've seen some really meaningful and inspirational posts on blogger, I can't same the same for any twitter updates or facebook walls.

I have thought about giving up blogging, but not for the reasons the youngins have given.

Kristina P. said...

I don't know if I will. I only post once a week because I got burned out a long time ago. But, I don't Tweet and do prefer blogging to Facebook or Twitter. I do like the creative outlet it permits me.

~Kristen~ said...

I'd like to think I will still be blogging several years from now but who knows? I do use Facebook, too, but I just can't get in to Twitter.

As for the whole "mommy blog" thing, well, you know I just blogged about that the other day. I hate the way blogs have become so commercialized, and the whole "mommy blog" trend is really perpetuating that.

Michelle Pixie said...

God who knows where I'll be tomorrow?! Years from now…I can’t wrap my head around that! I have to say that my blog has given me an outlet I never could have dreamt of so as long as I continue to enjoy it I'll do it. But once it looses its pizzazz I will stop. I actually closed my stats so that I don't see them when I am at my blog because honestly I could totally get all wrapped up in that crap so it's best if I just keep away.

strokeofliving said...

I am going through phases with my blogging. Sometimes I wake up with post ideas and sometimes I don't want to see a computer.

I truly enjoy the exchange I get from my usual blog friends who comment on mostly every post. So I think I may be blogging in the future for sure.

I recently lost a follower. However I think because he was a twenty-something daddy & husband whose wife shut him down when she look a gander at my blog. Mind you the young man and I never had any exchanges at all. Chicks are territorial about their men, and I get that. It's cool, I was flattered that he stumbled upon me and read me for a while. As for insulting the mommy bloggers, no worries. People come and go in and out of your life. Yours is a humor blog so if that dropped follower was insulted or whatever it just meant you hit a nerve of truth with her.

Salt said...

Well I'm a fellow member of the Old Fart category and for the time being, I love the exercise my brain gets from blogging. I can't see myself stopping really any time in the extremely near future, but I'm sure it's not something that I'm going to be able to keep up forever. I've got to run out of things to talk about at some point, right?

Mommy, I'm Home said...

I prefer Facebook and Twitter for quick hits, but I don't find it as fulfilling as blogging so for now I'm sticking with the "old-fashioned" format...

Laura said...

I think I will be blogging in X number of years from now, only because it is my form of "scrapbooking" for my kids and I want to try to record everything they do. Although I do love me some twitter too! :)

I think the Mommy Blogging thing can get a little out of hand. I see a few mommy bloggers who spend WAY too much time online and it just makes me sick. WHAT is the real reason for staying home, seriously...you kids or your computer! There is NO amount of money that would make me not regret spending that time with my babies. But in the end their kids will figure it out when mommy has her computer out all day...very sad.

Off my soapbox now. :)

Tracie said...

I don't know if I'll be blogging weeks from now! I prefer blogging to Twitter and/or FB.

Kathie @ Just a Happy Housewife said...

oh you're so nice to add those notes! don't sweat the 1 follower...I have unfollowed people and it wasn't anything to do with a specific post or getting offended. Sometimes I just realize that the blogger's style isn't for me or other reasons that aren't personal :-)

Lacie @ Creative Attempts said...

I do plan to be blogging for a long time to come. I have done the myspace,facebook,twitter...route and I didn't feel like i could convey my creativity well or see what other amazing talent is out there through those sites. I am certainly not bagging on them I just find this to be such a better outlet for my creativity :)

Lisa Paul said...

I'm an Old Fart Blogger who will definitely be blogging until they pry my cold dead fingers from off my keyboard. As an unreformed English major, I enjoy the creative outlet and, when a blog post touches someone or even gives them a laugh and they give me feedback, well that's all the better. As you can see, I'm not even expecting any money for this.

Facebook, I dip into occasionally, mostly to see what far-flung friends are up to. My posts are usually just to alert people of a new blog post. Twitter. Never used it much and I'm using it less and less. I don't think I've done a Tweet in months that hasn't been an automatically generated Tweet from my blog.

angelcel said...

I don't know how long I'll stick with blogging. I enjoy keeping my scrapbook of web memorabilia that interests me and refer back to it surprisingly often when I'm doing other things. I also love the fact that I've made friends through it across the globe. On the down-side, I'm also aware that it takes up a ridiculous amount of my day when I could be out actually *achieving* something in the fresh air!

alessandra said...

I do what I like, period.
Who cares about NYT?
They are just overrated, yes? ;)

Aunt Juicebox said...

I don't know how long I'll be blogging, but I know I'll never tweet. I refuse to micro-dictate my life, and I'm certainly not interested in the minutia of anyone else's.

Rebecca Jo said...

I'm still laughing at the "out of touch old fart" comment... thats awesome!

I do agree - the younger folk (how's that for sounding old?) do NOT have attention spans that will tolerate blogs... but I dont blog for them anyways - so BLAH!

I know I'll still do it - its for me & my sanity anyways - dont want my sanity going anywhere!

Randi Troxell said...

well.. i actually DO fall into the 18-29 cat.. and i won't lie, i think- like others do too- that blogging CAN be hard sometimes.. sometimes i wanna pull my hair out for NOT being able to come up with a good topic.. BUT, it IS rewarding, it makes my head think, and kinda keeps me engaged!

btw- you are SO NOT an old fart!

Robin said...

I'm so glad you cleared that up about the Hair thing...although it looks totally fine not greasy...he's cute..!! I dont know about blogging ..I started it as an art blog and then read some funny stuff..and thought that so many bloggers were really witty and interesting...now I love hearing funny stories and antics that we all share but never really talk about in everyday life..this is the perfect venue for creative thought and sharing those things you just dont talk about with everyone..ya know.. as for Twitter...naaahh..dont really care about it..but it does satisfy the need of the teen or young adult that just needs to make a statement...besides Carma,how would you sum up all of your witty and interesting stuff in less than 160 words..we would all be missing out..!

Yankee Girl said...

I hate twitter. I really need to cancel my account....

I really enjoy blogging and reading blogs. I think that I will still be blogging in 5 years, but maybe just not as much as I do now. It all depends on where life takes me. For now, I couldn't imagine deleting my blog. I think it would make me cry!

buffalodick said...

Each age group finds a way to communicate...I don't text, my kids do..

Christina said...

I saw the second article, but not the first. Its weird how mainstream media seems to want to bash moms. What's up? Are they nervous? I do both. I'm a blogger and a Twitter addict. Facebook...meh. I could take it or leave it sometimes.

Amanda said...

You are so cute!

I should have written this before I wrote my last post!!! Its got the facts and the information I needed to make it a really good post... but alas, I will just settle for so-so. ;)

Blessings!
Amanda

Lucy said...

I do both blogging and tweeting. I have yet to make friendships from tweeting, so I must be doing something wrong on Twitter but I do like Twitter in it's own way. I blog for me. I use it to get things off my chest, so I have no idea how long it will last and I love to read blogs and comment and make new on-line friends. I will enjoy it as long as it lasts!!!

Amanda said...

http://www.punditmom.com/2010/03/an-open-letter-to-the-new-york-times-about-mom-bloggers-women-writers-the-universe

You need to send this post this the blogger at the link above... I think she is posting links or something... follow the path on twitter! ;)

Joy said...

I have no idea how long I will do it. I do think occasionally about it but of course there's never an answer.

Crystal Escobar said...

hmmm, I think so. I've been blogging a lot less which has made me feel much better about myself and about my role as a mother. I read the NY times article and had mixed feelings about it all. I do think that blogging can take over and kids can be neglected in the process of trying to be a successful blogger. I've decided not to worry about the numbers anymore. Since I've been blogging less, the numbers have of course gone down, but have decided to let the NUMBERS go. Just causes stress for me.

tattytiara said...

Hard to say - I didn't think I'd still be blogging at this point, but I see no signs of my even slowing down.

debi9kids said...

I imagine I will still be blogging at least until my youngest kids are older. (my twins are 3). I have 3 kids ready to graduate hs soon and who knows where life will take us then. But, for now, as a homeschooling mama to 9 kids, blogging it a great outlet for me :)

blueviolet said...

There's no way I'll be blogging that far down the road. I think Twitter holds appeal because there's no maintenance. You tweet, you walk away.

Giovanna said...

blogging is about writing and sharing, so if you like those two things, i think it will continue. it's hard to connect with people and get your point across when you have a cutoff of 50 characters. :)

JennyMac said...

I would never let you celebrate with prune juice!!! fermented grape juice, yes. :)

MollyinMinn said...

I love blogging. And I hate scrapbooking. And therefore, I blog.

I started it to just keep a record of life. The funny moments, the challenges, the stuff, quite simply.

And then, over time, I discovered there was this whole world of people out there. People to connect with. Smart people, interesting people. People who "got" it.

Yes, I would love to blog for quite some time.

great post!

Tater Tot Mom said...

I don't twitter or FB, gave up on those a long time ago...I love blogging but have slowed down quite a bit because it was just taking too much time! I like where I'm at now and love that I'm creating a sort of scrapbook of all the little things.

Kate said...

I genuinely hope bloggng will still survive as there are so many great bloggers out there.

Kate xx

Melissa B. said...

I've been wrestling with this question for some time. I finally decided that I blog for myself, and to hell with the stats! And the headline of that NYT article misrepresents what the article actually says. I didn't find the actual article offensive, but the headline writer clearly was trying to yank somebody's chain. And I have to tell ya, having been in a high school for 16 years--I'm not surprised that the 18-29 year-olds are leaving blogging. Many of them can't read-nor write-anyway!

Tsquared417 said...

Interesting post and article...I love blogging and definitely don't think it can be replaced by FB And Twitter...

AnnQ said...

Mmmmmmm.....Prune Juice..... ;-)

Lita C. Malicdem said...

Enjoyed reading your profile, nice young lady. I'm blogging for friends online. It's a kind of healing for me with chronic pain due to peripheral neurupathy. I'm a diabetic. Cheers from SITS.

Oz Girl said...

What an interesting post... I was just wondering recently if blogging is only a trend that will disappear in a few more years, but I didn't think it could be replaced by Twitter or Facebook. Tweeting is so much more impersonal. I have a Twitter and Facebook account, and must admit I don't use Twitter as much as I first did. I like FB just to see what my friends are up to... but it could never replace blogging. I think FB is a different entity and serves a different purpose.

As far as "will I still be blogging 5 years from now?"... that I don't know. I love to blog, but like others, I have days where I don't want to look at my computer. Since it's snowing today, I'm posting on my blog and catching up on blog visits. But visiting every person who comments on your blog can take hours and hours and hours of your time!!!!

Secret Mom Thoughts said...

I don't know if I'll still be blogging. I'll be working full time again. Not sure how people do blog and work full time.

Mocha Dad said...

I will blog until the day I die.

Janna Bee said...

I think I will be blogging at the pace I am blogging 5 years from now... only the only people reading it will be my Mom and Grandma, and maybe a friend or two- I blogged for 2 years before I tried to find an auudience. I just did it for me then, and I feel that same way now, with a few exceptions of friends I have made blogging (you are one of them, obviously!) I'm going on year 4 as it is right now.

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