I came across this article today on the demise of Crocs. I had been following the meteoric rise of Crocs in the news and was amazed at how well the company had been doing. However, things are no longer looking rosy. The company went from a profit of $168 million in 2007 to a loss of $185 million last year. A loss of $185 million! OUCH!The article puts much of the demise on the fact that the shoes were virtually indestructible and therefore why would someone buy a second pair. But, I'm not so sure about this theory. I've only owned one pair of Crocs, and it was the ballet shoe style, since the original Crocs were much too wide for my feet and made them look huge. I wore my Crocs a few times but then discovered that my feet would get slippery sweaty from the rubber *not that you wanted to know this* and since they didn't come in half sizes, my ankle got pinched and that made me grumpy.
Could it be that people have just gotten tired of walking around looking like they have huge elephant feet? or that people are fickle with shoes? Sure, a pair of shoes can be indestructible, but tastes change long before a regular pair of shoes is worn through. Plus if there is a brand someone likes, they will often pick up more of the same. I'm not buyin' it.

But, guess who has been tapped to help save the company? George Clooney! Pretty much the last person I could see walking around in Crocs. Perhaps he could wear them to the next red carpet event with his Armani suit? Lots of luck with that!
Now, where was I. Oh yeah, googling Dance Paws. Does Crocs make any of those?






















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